No one, in my socioeconomic status, would PLAN to spent $400 on a beauty product that a) doesn't claim to slow down aging b) doesn't take my face any closer to that of say... Natalie Portman.
Yet there I was, standing in the checkout line at Sephora with my little $18 eye liner, self congratulating on leaving that place without blowing a fortune, when out of the corner of my eye, I see it. The sleek circular hair blow dryer that so far I have only seen in pictures and on blogs. I halted the checkout lady who (mistakenly) thought I was done with my purchases and demanded that she hand it to me.
Next couple of minutes went by in a blur. I remember vaguely of reaching out to touch it, holding in my hand, thinking what are the chances I could pass it up and go home to do some research before buying it (zero). Next thing I know I'm holding an oversized Sephora bag, eyeliner lost somewhere in there, 700 more points on my Sephora Beauty VIB card.
That makes this Dyson hair blow dryer the ultimate impulse purchase. At least with my last impulse purchase I went into the store with something similar in mind...
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